It happened about three years ago, https://www.castaneapartners.com/news-post/castanea-partners-announces-investment-in-simms-fishing-products/, but now we are beginning to see the results of the partnership with the private equity firm. Earlier this summer Simms made us remove any product from Amazon that was discontinued. They gave us a thirty day notice. We would then have no place to sell the odds and ends from discontinued Simms merchandise. Amazon being the best market for this getting those dollars back into buying new product. We now see the Simms on Amazon selling discontinued product that they use to sell to us. In a nutshell, not what we consider a "partner in the fishing business". We will put our dollars somewhere else. Lots of great merchandise out there from companies who are truly partners.